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Research Topic

  • PepsiCo Makes Big Changes to Gatorade Brand

    The updated beverages, which have been redesigned inside and out to appeal to a broader range of athletes and active people, will roll out to stores later this year.
  • The State of Sustainability: Will you Lead or Lag in 2009?

    A sustainability survey from Manufacturing Insights reminds us that many manufacturers are just starting to green their products and processes. Sustainability predictions for 2009 emphasize that the gap between leaders and followers will widen, and the growing use of data to define a company's sustainability progress is going to make that gap visible both inside and outside the company.
  • CG Survival Guide, Part 2: Five More Ways to Outlive the Recession

    As the New Year approaches, consumer goods executives everywhere are resolving to better manage their company's time, resources and money in a downed economy. Here, CGT Research Advisory Board members offer five more valuable tips guaranteed to help your company stick to its New Year's resolutions and outlive this recession.
  • Coca-Cola Seeks H20 Sanitation Innovations

    A total of 265 projects from social entrepreneurs in 54 countries around the world were submitted to the online competition.
  • Dale Hagemeyer of Gartner on Trade Promotion Modeling and Optimization

    Seven reasons why trade promotion predictive modeling and optimization are worth a serious look.
  • Consumer Goods Fall Conference

    Executives from leading consumer goods firms gather to discuss and share best practices for optimizing brand performance.
  • 2008 Innovation Awards

    In the highly-competitive consumer goods market, the success of a new product among consumers is the result of something much bigger than just a bright idea. This year, CGT recognizes Kraft Foods Inc. and Nintendo, among other deserving consumer goods companies, for excellence in innovation.
  • Nestle Opens Innovation Campus

    The establishment of the Customer Innovation Campus underlines the importance that Nestle attributes both to R&D and to the out-of-home business.
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