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Research Topic

  • CG Survival Guide, Part 2: Five More Ways to Outlive the Recession

    As the New Year approaches, consumer goods executives everywhere are resolving to better manage their company's time, resources and money in a downed economy. Here, CGT Research Advisory Board members offer five more valuable tips guaranteed to help your company stick to its New Year's resolutions and outlive this recession.

  • Coca-Cola Seeks H20 Sanitation Innovations

    A total of 265 projects from social entrepreneurs in 54 countries around the world were submitted to the online competition.

  • Dale Hagemeyer of Gartner on Trade Promotion Modeling and Optimization

    Seven reasons why trade promotion predictive modeling and optimization are worth a serious look.

  • Consumer Goods Fall Conference

    Executives from leading consumer goods firms gather to discuss and share best practices for optimizing brand performance.

  • 2008 Innovation Awards

    In the highly-competitive consumer goods market, the success of a new product among consumers is the result of something much bigger than just a bright idea. This year, CGT recognizes Kraft Foods Inc. and Nintendo, among other deserving consumer goods companies, for excellence in innovation.

  • Nestle Opens Innovation Campus

    The establishment of the Customer Innovation Campus underlines the importance that Nestle attributes both to R&D and to the out-of-home business.

  • Armen Najarian of DemandTec on Win-Win Trade Strategies

    Najarian gives real-world context to how trading partners are realizing the benefits of a promotion planning perspective based on win-win principles that place the consumer at the center of the equation.

  • CG Survival Guide: Five Ways to Outlive the Recession

    Historically, the consumer goods industry has been positioned to stay afloat in hard financial times. But this time around, it's different as a number of peer companies fall victim to the troubled economy. Here, CGT's Research Advisory Board members offer survival tips on how to make the most out of a bad situation and, hopefully, come out of this recession on top.
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