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Research Topic

  • Hit or Miss: The Best and Worst Food Products of 2010

    With more than 17,000 new food products introduced to consumers annually, Philip Lempert, the "Supermarket Guru", says that 2010 "misses" include products from recognizable brands such as Starbuck's, Wrigley's, Minute Maid and Sun Tropics. Find out which companies had hits this year and which companies missed the mark.
  • Is Your Brand Ready? Tips to Connect with Shoppers of the Future

    Today's shopper is more informed, more demanding and more sophisticated. According to a breakthrough new study, there are four change drivers affecting how brands and retailers will interact with shoppers. Are you getting it right?
  • Jelly Belly Hits a Sweet Spot

    After installing an ERP system that filled a desperate need for advanced planning tools, Jelly Belly Candy Company set its sights on deploying an accompanying customer relationship management system.
  • Growth & Innovation Forum Recap

    Watch candid Q&A videosfrom the industry thought leaders that presented at this year's premier eventfor innovation-focused executives in the CG industry.
  • Social Media Obsessed

    CGT Editor Alliston Ackerman gives you a sneak peekinto the trends and topics discussed in this month's issue.
  • Kraft Foods Fine-Tunes Shopper Marketing Campaigns

    The $48 billion company'sIn-Market Testing for Growth group is using the APT Test & Learn Analyticsto evaluate a broad range of projects, including new items, restages, in storere-designs and retail coverage models.
  • BIC Benefits from Retailer Data Insights

    There's no doubt that quickly and accurately unlocking insights from retailer data can yield enormous benefits for consumer goods firms. Here, the manufacturer of stationary products, lighters and shavers, explains how it had put an enterprise DSR to good use.
  • IDC Analyzes Top 7 MES Vendors

    CIOs need to change their mindset and start considering the MES as a corporate-wide business application. A new report from IDC Manufacturing Insights analyzes the top global Manufacturing Execution System vendors in order to help you select the right application.
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