Research Topic

Self-Service Analytics: Real-World Tips to Grow Business
In CPG, the name of the game is increasing market share by employing the right mix of spend optimization, rapid product innovation, and best-in-class sales and marketing programs. Learn how leading CPG firms empowered their sales forces with self-service analytics.
The Biggest CPG Brand Hits of 2010
In spite of ongoing economic and market challenges, the manufacturers of these brands showed their grit in 2010. They invested to understand the roles their products could play in helping consumers navigate difficult financial waters. And, they used that knowledge to develop and deliver powerful new products.

Retailers Get Personal with New In-Store Technology Options

Two new Aberdeen reports prove that personalization of the in-store customer experience will be a key objective for retailers over the next two years. Here are the customer satisfaction strategies you can expect from your retail customers in 2011.
End of the Wal-Mart Era as We Know It?

The last two decades could aptly be described as the Wal-Mart era in retailing. In 1990, its revenue was $32 billion. In 2010 it ballooned to $405 billion. Today, however, cracks are appearing in the empire Sam Walton built.
Coke Raises Heart Awareness

Heidi Klum and Diet Coke launched the campaign at an all-star, first-of-its-kind "Capture the Flag" game in Los Angeles.
A Rare Treat

CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
P&G Promotes Oral Health

Crest and Oral-B have started a cross-country crusade, the "4X Cleaner Crusade," to educate people on how they can achieve better oral health.
Febreze Joins P&G's Billion Dollar Brand Club

A Procter & Gamble Company spokesperson reported that Febreze revenue over the past 12 months hit $1 billion.
Vantage Point: Ensuring the Success of Your Technology Project

By:Jill Natzke Executive Vice President of Product Management, Adesso Solutions
Will Private Label Continue to Beat Brand Names?

The latest trend data shows that fewer consumers are buying private label overall, but those that do are buying more of it. Here, Perception Research Services offers advice to both retailers and brand manufacturers on how to beat out the other for consumer loyalty.

Self-Service Analytics: Real-World Tips to Grow Business

The Biggest CPG Brand Hits of 2010

Retailers Get Personal with New In-Store Technology Options

End of the Wal-Mart Era as We Know It?

Coke Raises Heart Awareness

A Rare Treat

P&G Promotes Oral Health

Febreze Joins P&G's Billion Dollar Brand Club

Vantage Point: Ensuring the Success of Your Technology Project

Will Private Label Continue to Beat Brand Names?