Skip to main content

Research Topic

  • Anheuser-Busch Names New Marketing Exec

    The former Wm. Wrigley Jr. Co. Vice President will lead the beer makers marketing in the United States.
  • The Top 100 E-Retailers of 2011

    An annual assessment of leading online retailers shows that customer satisfaction with e-retail remains at an all-time high. After six years at the top of the list, Netflix drops to No. 13 and Amazon narrowly takes the lead. Find out who the biggest gainers were this year.
  • Rubbermaid Innovation Revamps Food Storage Category

    A recent survey by Rubbermaid found 78 percent of consumers report they have become more cautious, assessing a product's real value, not just price.
  • Are Consumers Drowning in Data?

    A first annual Digital Lifestyle Survey finds that consumers are facing a torrent of data growing faster than ever before. Results prove that the continued growth of content and data creation, without new ways to manage the consumer experience, will create catastrophic results.
  • General Mills/Nestle Takeover Rumors Strike Again

    Shares of General Mills climbed to the highest level since June 2010 on speculation that the maker of Cheerios cereal may be acquired by Nestle SA. Members of the media and financial analysts have mixed views about the validity of the rumors, but most agree that the combination would be a logical match.
  • General Mills Takeover Speculation Boosts Shares

    Shares of General Mills Inc. climbed to the highest level since June 2010 thanks to speculation that the maker of Cheerios and Progresso may be acquired by Nestle SA.
  • CPG Coupon Offers Reach All-Time High

    In 2010, marketers distributed 332 billion CPG coupons, the largest single-year distribution quantity ever recorded in the United States. A new report sheds light on distribution and redemption trends.
  • Huggies MomInspired Launches Second Year

    Based on the remarkable success and feedback in 2010, Huggies has already expanded a global adaptation of the program.
X
This ad will auto-close in 10 seconds