Trade Promotion

Tips on how to build a foundation for the successful utilization of TPM

Lacking in consistency, while retailer demands and dollar spending were increasing, Tyson Foods was challenged to find a solution to build more effective trade promotions.

CAS Vice President of Product Marketing Keith Peers shares thought leadership on customer management and analytics challenges and trends.

Gary Singer, a partner in Accenture's CRM Practice, takes a look at trade promotion and why it is still an issue today, and reveals how some companies are managing to achieve effective trade promotion management.

People, process and communication are of prime importance

Addressing Trade Spend and Process Issues in the Consumer Goods Market

MEI launched "Frontline Planner", a new functionality for its trade promotion management solution.

Colgate-Polmolive's IT Strategy Supports Enterprise-Wide Initiative