Trade Promotion

At long last, there is quantifiable evidence proving that electronic product codes (EPC) powered by RFID technology can impact merchandize availability in stores.

How to maximize trade funds investments with advanced analytics

Thanks to a robust TPM strategy, Pinnacle Foods supports brand growth in a changing retail environment

Effective trade promotion boosts a product's success, but ensuring any particular campaign meets that goal can be a challenge.

During a pleasant cocktail reception at a users conference in Phoenix, I was shooting the breeze with an elite consumer goods crowd that was eager to learn more about trade promotions.

With Wall Street's insatiable demand for profitable growth in the consumer packaged goods (CPG) industry, CPG companies must ensure that every asset at their disposal is faced off against the consumer in an effective manner.

In trade promotions management technology, integrated analytics tools that provide for precise tracking of promotions dollars are currently drawing the most attention from consumer goods (CG) companies, analysts say.

Learning to embrace more than one form of trade promotions management