Throughconsumer insights and open innovation, General Mills grew its internationalWanchai Ferry product line into a leader in the growing frozen meals categoryin the United States.
A novelapproach to market research called Rapid Innovation Sessions (RIS) allowedKimberly-Clark to quickly create, design and evaluate 67 new product ideas overthe course of just three weeks.
More and more companiesare facing talent management challenges. Here are a few tips on how to fill thevoid that baby boomers are leaving in the talent pool.
Amazon, Walmart and eBay held onto their coveted spots compared to a year ago, while a few new companies debuted and others returned based on a survey that polled more than 8,000 shoppers.
Only 37 percent of manufacturing business leaders plan to increase hiring in next six months. More than three-quarters don't think the recession will end until 2011 at earliest. Click here to read more about U.S. business leaders' perceptions on the recovery.
According to a new national survey, U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on this emerging channel as competitors who use it for brand awareness, customer acquisition and other core marketing purposes.
Over the past year, the Green Confidence Index tracked consumer sentiment for all things green, from cars to clothing to cleaning products, and it's clear the market has moved from minor to mainstream.
