Consumer Attitudes & Behavior

According to an article from Business Insider, an emerging American trend could mean bad news for retailers like Macy's, Kohl's and J.C. Penney.

The new Pepsi Limon beverage made with a hint of real lime juice appeals to Hispanic flavor preferences.

In her monthly column, Lora Cecere reveals what it is like to work with 'visionary executives in the consumer goods industry and identifies the characteristics that make them stand out.

Brand owners must understand what is being said about their own brands, as well as their competitors' products, in order to succeed. These insights can then be used to respond quickly to both positive and negative online activities, so strategies can be developed to shape consumer perception. Here, two seasoned experts divulge the market strategies that can help drive business growth.

24/7 Wall St.has come up with a list of the 10 Most Popular Stores inAmerica and Walmart tops the list.

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.

This year 12 companies have been named Breakthrough Innovation Winners, recognizing companies such as PepsiCo, Kraft Foods, and L'Oreal Paris.

When launching products in the competitive grocery and drugstore space, it is essential for marketers to get things right, beginning but not ending with prominent shelf placement in brick-and-mortar stores.