Consumer Attitudes & Behavior

Learn how companies like Coty, Kraft Heinz, Kenvue, WK Kellogg, Molson Coors, and Tapestry are adapting to today's consumer needs.

This September, we're excited to introduce you to an entirely new element in our Consumer Goods Sales & Marketing Summit agenda: the Innovation Sprint.

Most prestige hair sales are occurring online, and the trend has no indication of slowing.

As PepsiCo seeks to help retailers meet today’s new consumer demands, its window into the paradoxical Gen Z may crack their elusive loyalty codes. 

Generative AI may be the buzz phrase of 2024, but how many AI initiatives actually make it past the pilot phase and result in long-term strategy? At least 30% of GenAI projects are expected to be abandoned after proof of concept by the end of 2025, according to Gartner.

Download for a snapshot of the trends and evolving demographics shaping consumption, loyalty, and purchase decisions, as well as examples of how brands are investing to adapt.

Innovation growth has slowed across the globe in the consumer goods sector, and the U.S. has had some notable setbacks in particular.

Colgate-Palmolive detailed how it’s having success in using artificial intelligence and predictive analytics to bring new product scents to shelves.