Consumer Attitudes & Behavior

Generative AI may be the buzz phrase of 2024, but how many AI initiatives actually make it past the pilot phase and result in long-term strategy? At least 30% of GenAI projects are expected to be abandoned after proof of concept by the end of 2025, according to Gartner.

Download for a snapshot of the trends and evolving demographics shaping consumption, loyalty, and purchase decisions, as well as examples of how brands are investing to adapt.

Innovation growth has slowed across the globe in the consumer goods sector, and the U.S. has had some notable setbacks in particular.

Colgate-Palmolive detailed how it’s having success in using artificial intelligence and predictive analytics to bring new product scents to shelves.

CEO Gonzalve Bich details Bic's innovation and R&D cycle, which is using technologies like AI and ML, along with consumer insights, to expedite go-to-market timelines.

Diageo shared consumer sentiment toward its new Baileys Mini paper-based bottles, and the early findings were promising.

Companies like Kraft Heinz, General Mills, Nestle, and Helen of Troy are just a few examples of consumer goods manufacturers that have implemented targeted consumer strategies to help flip the value narrative and restore brand loyalty.

Seventy-five percent of consumers abandoned their shopping carts in the past three months because they felt bombarded by content and overwhelmed by choice. Learn how brands are combatting this.