In order to achieve optimal global expansion, Richard Essigs of E&Y explains how to balance what strategies have worked in the past with what will deliver success in the future.
The investment allows for enhanced consumer engagement and targeted personalized food and beverage recommendations, as well as advanced Big Data analytics.
A posting by the company states that it wants to create a work environment that is tailored to a reduced schedule and still fosters success and career growth.
Launching brand strategies and new products require a deep understanding of people, their needs and desires. Traditionally, market researchers have relied on asking people questions to get this information, but here Michelle Adams, Ph.D. of Marketing Brainology dives into the technology that can help.
So what are the best ways for CPG marketers to reach the natural/healthy food shopper? We asked six industry professionals to weigh in on how to succeed in this fast-moving space.
