Consumer Attitudes & Behavior

The North American Shopper Marketing Effie Awards honor the most effective shopper marketing efforts of the year. Awards were presented at the Path to Purchase Institute’s Shopper Marketing Celebration.

A new study by the Interactive Advertising Bureau finds that consumers are favoring brands that are focused on direct relationships with customers and serving their evolving needs.

Innovation guru Duncan Wardle will bring his unrivaled energy to the Consumer Goods Sales & Marketing Summit stage June 18-20 in New York to present easy-to-use tools for confronting today's unique business challenges.

Sure, Amazon might ultimately take over the world. But don't shut off the mall lights just yet.

An optimal innovation pipeline requires the right organizational focus and structure. A good place to start is product management.

The hike will increase analytics' share of the marketing budget from about 5.0% to just under 22.0%.

Subscription-based sales models are infinitely appealing for consumers. Retailers and brands must adapt their business models to follow suit.