In an attempt to determine what drives trust and discover why certain brands resonate better than others, BrandSpark International has polled more than 65,000 Canadian respondents about their most trusted CPG brands in a variety of categories. Find out who made the cut.
Disruption. A characterization of Coca-Cola's lower tech, but startling entry into fluid milk with its Fairlife brand -- presenting the potential to upend how business is done in the dairy case, but also in other highly commoditized supermarket categories like meat and produce.
Who are America's most powerful people in food? Here we identify five CG individuals that are most powerfully influencing the industry. These are the individuals that make things happen, rewrite the rules, change the conversation, and shift the paradigms.
The innovation engine for many companies is clearly sputtering. While improving consumer insight and portfolio management discipline is a clear necessity, Accenture believes equal focus should be put on improving R&D operations to become more effective and efficient.
L'Oreal has been named one of Fast Company's "50 Most Innovative Companies in the World" for 2015 -- the only consumer goods company to have made the list.
POPAI and Quri revealed the findings of the Compliance Initiative, leveraging Quri's Impact tool to learn more about in-store execution of displays across the grocery, mass merchant, drug, and dollar retail channels.