Social Media

The fine mist formula aims to deliver all-in-one freshness benefit, eliminating odors in fabrics and air.

Long before the first medals are awarded in August, Coca-Cola willbuild excitement for the Olympic Games with the launch of anOlympic-themed program in the United States.

Anheuser-Busch Inc.'s Bud Light remains the official beer of the NHL through the 2010 and 2011 seasons.

The changing ways that end-users use the Web today create both marketing challenges and opportunities for B2B and B2C companies.

New media offers both marketing challenges and opportunities. Consumer goods companies are notoriously late adopters, but as successes are increasingly realized, manufacturers are coming around.

CGT Publisher Lori Castle gives you a sneak peek into the trends and topics discussed in this month's issue.

As part of its 2008 Olympic-themed platform and as an official supplier to the 2008 U.S. Olympic Team, Kimberly-Clark's Kleenex brand facial tissues will produce a 40-minute documentary entitled "let it out: the movie".

In an effort to appeal to today's modern moms, particularly the growing number of moms online, Johnson's is launching a new comprehensive marketing campaign focused around the theme and power of a mother's touch.