Skip to main content

Mobile Marketing

  • CPG Companies Step Up Mobile Marketing

    Consumer package goods companies are starting to get more innovative in using mobile applications, including rich media ads and QR codes, to have a more direct relationship with consumers. Find out the challenges these companies face when it comes to marketing budgets, and which are leading the way with mobile marketing.

  • P&G Taps Olympians for Social Media Campaign

    Beginning later this month, Olympic athletes will be appearing on Pampers social media channels including YouTube and Facebook.

  • Here to Stay

    CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.

  • Innovative Shopping

    A Clorox and Alice.com Facebook flash sale proves social commerce pays off.

  • CPG Lags in Social Media Investments

    IDC recently released a study on social media trends by vertical, highlighting the adoption of social media as an emerging technology across six vertical markets. So, whats the verdict for CPG? According to the study, CPG companies lag way behind, revealing the top two challenges they face when it comes to social media adoption.

  • Mountain Dew Promotes Movie with Hub

    Mountain Dew launched the highly anticipated DEWGothamCity.com, a hub including never-before-seen Dark Knight content.

  • Capri Sun's Monster-Sized Facebook Campaign

    Kraft Foods launches the new Capri Sun juice drink Big Pouch with an over-the-top Facebook page featuring an attention-grabbing stop-motion monster video.

  • Minority Consumers Lead Digital Shopping Charge

    U.S. smartphone penetration is nearing 50 percent, so its no surprise that the adoption of mobile shopping tools has been rapid. But a new study says that African Americans and Hispanics are adopting new shopping technologies at a faster rate than Caucasians, marking mobile marketing to multicultural shoppers as a huge opportunity.
X
This ad will auto-close in 10 seconds