Campbell Soup Company's consumer insights team traveled across the country to find out what makes consumers tick. Its findings shaped the company's decision to focus innovation efforts on new consumer groups, new consumer needs and new consumer platforms.
Pilots will focus on driving impulse purchases and mobile-at-retail consumer experiences, with additional pilots in the important areas of social TV and SoLoMo (social/location/mobile).
Just in time for the holidays, Lancme has launched its new mobile and tablet storefronts providing a consistent brand experience wherever their consumer chooses to engage.
Throughout the regular season, the campaign will feature a series of documentary-style videos, a Facebook page, and other marketing channels including advertising and packaging.
With music and sports at the core of the brands DNA, the latest extension of its Live For Now campaign brings together iconic figures from both of those worlds.
