Media Advertising

The creative reinforces Del Monte's positioning strategy while still addressing unique category dynamics around product segmentation and shopping behavior.

The new Pepsi MAX ad features Barry Sanders, legendary pro football hall of famer.

The Get Crackin' ad campaign, first launched in September 2007, has quickly become a barometer for social and internet trends.

Newell Rubbermaid announces a significant step in making bigger, more strategic, global investments behind its brands with the consolidation of scores of local agencies worldwide into one lead creative partner and one lead media-buying partner.

Seth Kaufman becomes the new head of marketing most recently from the Starbucks Joint Venture.

Hormel Foods aims to energize the protein-based snack category with the launch of Hormel REV wraps.

Twitter will have dedicated Mondelez International teams in Brazil, India, the United Kingdom and United States, to deliver real-time marketing solutions.

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.