Ethnic Marketing

After conducting high-level research into the into the strategies employed by Fortune 500 companies across the United States, Mintel singles out the top five trends in online consumer marketplace behavior this quarter some of which you may never have seen coming. Find out how social media-savvy brands, like Wawa, Apple, Amazon and Lay's, are realizing results by tackling these timely trends.

Best-selling author, Gary Vaynerchuk is a self-described influencer, entrepreneur, investor, best-selling author, speaker and Jets fan. Recently, he weighed in on The White Houses March Madness-themed marketing campaign to uninsured 20-somethings. So, whats the verdict? Vaynerchuk is shocked by the number of brands that are still trying to reach Millennials through print, radio, and TV.

New York-based Initiative, the digital media agency of record for MillerCoors, helped to identify and execute these various partnerships.

Unilever has become the first company to activate Brandtones automated mobile marketing platform and engage directly with mobile phone users in the worlds fastest growing markets.

Through this partnership, Unilever U.S. will be the sponsor of the 2014 CFMM capstone research project and presentation.

The global leader brings over twenty years of marketing and business expertise to HEINEKEN USA's portfolio from starting his career in marketing and innovation roles at Unilever.

The acquisition is part of Diageos strategy of creating a collection of distinctive tequilas to appeal to a wide range of consumers.

Goya Foods, the largest Hispanic-owned food company in the United States, announces the new appointment of Luis Tejada as Vice President of Sales.