Clorox Co. created a marketing campaign to drive sales of charcoal grills and, in turn, motivate those new charcoal grill owners to become Kingsford customers.
Many of the Consumer Packaged Goods (CPG) industrys most well-known and respected companies gathered at the 11th annual Datalliance Forum including more than 50 CPG attendees representing 25 leading CPG manufacturers.
The third annual award honors the unique and powerful role of todays marketing leaders in the increasingly competitive consumer goods industry. Discover this year's finalists for CMO of the Year, to be presented at the 2016 Consumer Goods Sales & Marketing Summit this June.
Nonprofit organization Recycle Across America (RAA) and Participant Medias television network, Pivot, hosted two solution-focused events with U.S. brand leaders and celebrities in April 21.
Indra Nooyi, CEO, PepsiCo and Brian Cornell, CEO, Target, are teaming up as co-chairs of the Network of Executive Womens (NEW) Future Fundan industry-wide campaign aimed at achieving 50/50 gender parity in the retail and consumer goods workforce.
Discover how Gatorade's Gx ecosystem combines newly designed equipment and real-time biometric technologies to provide fueling recommendations specific to an individual athlete.
