The Consumer Goods Sales & Marketing Summit wrapped up earlier this month, gathering the industry’s leading experts in consumer goods and retail to discuss Redefining Success: The New Metrics of Innovation. View a recap of our 20th-year event!
The UK-based DTC fitness apparel brand has joined the ranks of those turning to generative AI to personalize consumer interactions, optimize data management, and standardize operations.
For consumer goods manufacturers, leveraging data and analytics in the development of the right immersive and distinct experiences is just the first step; properly disseminating these insights across the enterprise to unlock their potential is just as critical.
The explosion of retail media networks (RMNs) are a significant opportunity for the consumer goods industry, but that doesn’t mean manufacturers are always having an easy time of things.
The Henkel Experience Center (HEC) serves as an interactive platform for myriad functions and stakeholders in the global company, and it’s become an integral part of its growth mission. Get a look inside.
As the post-pandemic retail landscape continues to morph, consumer goods companies must think more creatively than ever to keep both their consumers engaged and their retail partners satisfied across all channels.
