It was a sunny, autumn day, perfect driving weather to soak up the picturesque country scenery of Concord, Massachusetts, the locale of this months cover story with Welchs.
Last month, more than 120 high-level consumer goods executives convened in New York City for the inaugural Consumer Goods Sales & Marketing Summit a unique event launched in response to the convergence of sales and marketing and technology within leading consumer goods organizations.
Even though the modern-day facelift is a last-ditch effort in the never-ending quest to remain youthful, the principles behind the facelift make perfect sense.
Count the number of times a technology is mentioned in the press and you will quickly surmise that Radio Frequency Identification (RFID) is the most over-hyped in the industry.