After a deadly earthquake hit the Sichuan Province of China on May 12, 2008, many consumer goods companies supported the relief efforts through the Red Cross, which are currently still underway.
Throughout the school year, teachers and students will collect empty glue bottles and glue sticks nationwide for the Elmer's Glue Crew recycling program.
As part of its 2008 Olympic-themed platform and as an official supplier to the 2008 U.S. Olympic Team, Kimberly-Clark's Kleenex brand facial tissues will produce a 40-minute documentary entitled "let it out: the movie".