Events

RITZ crackers, the brand that is Open for Fun, teams up withworld-renowned music artist Wyclef Jean to serve up all the ingredients forthis summer's ultimate block party experience.

Based on tests led by the manufacturer's In-market Testing for Growth group, Kraft can demonstrate how retailers can profitably improve shelf layouts, merchandising, marketing and servicing strategies.

Wal-Mart cut major brand names from its shelves, pharmaceutical companies came under fire in a fish oil lawsuit, and Kraft launched a program enabling employees to use personal computers at work. Take a look back at CGT's most popular stories published in the first half of 2010.

The new design and content seek to turn it into the No. 1 online resource for Latina moms.

Newell Rubbermaid uses analytics from SAP to optimize procurement, reduce inventory and ensure compliance across the company.

Roughly one-third of food and beverage, CPG and pharmaceutical companies are actively using a DSR. Find out how your competitors and peer companies are investing in downstream data for success.

Elephant-poo notebook sales are on the rise for Earth Day marketing campaigns as end buyers identify promotional products as the most effective medium among all advertising, next to the Internet. Find out which other green promotional products are in hot demand right now.

Information Resources Inc. unveils its transformation into SymphonyIRI Group Inc.