Data & Analytics

AB InBev has been on a supply chain transformation journey that spans more than five years. Learn more.

The Estée Lauder Companies has collected 80 years’ worth of consumer data since its founding — including surveys, clinical trials, promotions, and product usage — and has now made it accessible within a generative AI ecosystem.

Learn how brands like PepsiCo, Reckitt, Estée Lauder, L’Oreal, and more are modernizing their consumer data strategies with generative AI, data clean rooms, and loyalty programs, as well as exploring the potential of retail media as a way to leverage first-party data.

During the upcoming Analytics Unite conference, being held in Chicago from April 28-30, leaders from Kellanova, Unilever, and Ferrara will take to the stage to share executive-driven strategies for empowering organizations with decision-making optimizations to succeed long-term.

PepsiCo’s Pepviz data science practice reported that the power of the omnichannel shopper continues to grow. Get the details.

Loretta Franks, VP, chief data and analytics officer for Kellanova, is taking to the Analytics Unite stage to share her insights on leading data-driven transformations to empower organizations for strategic decision-making.

Mindful snacking is on trend. While it’s not necessarily driven by the increasing usage of GLP-1 medications, CPGs are keeping an eye on both of these consumer behaviors and catering to the wellness-aware crowd.

The cold medicine market has proved to be a difficult landscape to gain market share in as consumers prioritize symptom relief over brand loyalty. Learn more.