Corporate Governance

With the 2008 Olympics a few weeks away, Coca-Cola, Hershey, Nike and Ralph Lauren are turning up the marketing heat.

Unilever agrees to sell its Bertolli olive oil and vinegar business as part of its plans to dispose of non-strategic brands.

After a recent expansion in products and retail clientele, Burt's Bees was challenged to maximize supply chain operations while staying true to its promise to protect the environment.

TerraCycle manufactures products from materials that have historically been considered to be garbage. Just recently, TerraCycle broke out of the plant food category and into the natural cleaner category, and did so using an innovative twist on recycling.

Kraft announced that its new, built-to-suit 800,000-square-foot building located in Morris, Ill. was recognized for advanced environmental design by the U.S. Green Building Council, a building industry nonprofit group that promotes sustainable development.

With growing concerns about the environment, studies show thatcustomers are buying more environmentally-friendly products. As aresult, companies are using less packaging, which now means morebenefits for the earth. Find out how companies such as PepsiCo, HP,Coca-Cola, Nestl Waters North America and Kraft Foods are followingthe consumer trend to lean toward green.

While some companies are just beginning to implement best green practices, Nestle Waters North America has made it an important part of its business for more than a decade.

CGT Executive Editor Kara Romanow gets Kaj Johnson's perspective on how to build, nurture and push the boundaries of sustainable best practices in the consumer goods market.