After guarding their data for years, retailers have recently begun to bury consumer packaged goods manufacturers in a greatly expanded set of retail data sources. Here, Matt Johnson discusses the opportunities and challenges of demand signal management.
A deep recession, severe winter weather and five fewer shopping days created the most challenging sales environment in years for the nation's retailers. Which markets performed the best and worst during the 2008 holiday season?
Readers identify the Top 10 consulting services providers. Plus, analysts predict that consumer goods firms will look to these leaders for though-leadership in times of economic hardship.
The economy has changed and so have predictions for growth in this category. Find out which five providers are regarded as best-in-class among readers.
