Mars, Incorporated is looking to overhaul its Petcare segment, focusing on digitalization and technology to drive business transformation. As part of this effort, the company has named Najoh Tita-Reid as its chief brand and experience officer of Petcare, a newly created role.
The Henkel Experience Center (HEC) serves as an interactive platform for myriad functions and stakeholders in the global company, and it’s become an integral part of its growth mission. Get a look inside.
The outdoor gear and apparel retailer has named the former chief product officer at Athleta its new SVP of product. Learn who is jumping into the role.
La-Z-Boy is investing in technology to bring its furniture to life via its e-commerce experience. Website visitors will now be able to see a 3D configuration of La-Z-Boy products, with myriad customization options, to get a better idea of style and fit before visiting a physical retail store.
Zach Dennett, VP of loyalty and omnichannel at CVS Health, discusses how the company is focusing on consumer insights and convenience as decisive factors in loyalty-building and engagement.
In this second annual look at the brands that have opened up brick-and-mortar shops, we give you companies to a keep an eye on, as they provide new consumer experiences that stand out from the digital realm.
