Like most small companies, innovation is a vital part of Snack Factory's business strategy for its Pretzel Crisps brand. Here's how the company entered the growing Bold & Spicy category in record time.
CGT picked the brain of Surabhi Pokhriyal from Cognizant Consumer Goods Consulting Practice to find out what exactly "innovation" and its accompanying processes and technologies look like today.
Just like in the movies, the use of virtual reality to conduct market research is fast becoming a common practice among consumer product manufacturers and retailers. P&G first began using virtual reality tools in 1997. Today, its virtual solutions program delivers actionable consumer and shopper insights at a fraction of the cost and time spent on traditional market research methods.
Peets Coffee & Tea efficiently practices its high-quality and customer service standards while growth continues. With a unified business management solution that enables efficiencies in all company activities, managers can take control of the companys future.
