PepsiCo announces the 10 start-up companies from across Europe that will make up PepsiCo10 a program designed to discover and support emerging technology companies.
Randy Benz, VP & CIO, Energizer, and Simon Ellis, practice director, Supply Chain Strategies, IDC Manufacturing Insights, are the most recent additions to the standout agenda at the 2011 Consumer Goods Business & Technology Leadership Conference.
The deal will help provide new products and features for SodaStreams core business of home carbonation, and will accelerate its future penetration into new channels.
The executive has more than 16 years of consumer products research and development experience and most recently served as the Director, Global Innovation and New Technology at Bayer Consumer Care AG.
New solutions are expected to enable Hallmarks marketing team to conduct more automated multi-step campaigns. Looking ahead, the enhancements also position the retail marketer on a trajectory to multiple layers of optimization