There are many reasons why your company can't afford to miss product launch windows. So, how do successful companies hit launch windows consistently? It all starts at the beginning of the innovation process. Here, Hallmark outlines its path to success, and Tech-Clarity Founder Jim Brown, reveals key findings from the 3rd Product Portfolio Management Benchmark Study.
Prior to joining PepsiCo, Debra Crew worked for companies such as Mars, Inc., Kraft Foods, and Nestle. As part of the new structure, the company will name new leaders at Gatorade and Western Europe in the coming weeks.
According to a PwC/GMA report, consumer packaged goods companies and retailers should invest in brands by leveraging the demand chain to better identify and meet consumer needs. Find out what other key trends are revealed here.
Starbucks Coffee Company and Square, announce a broad partnership that aims to bring the best possible payment experience to both sides of the Starbucks counter.