Since the companys Open Innovation team was founded in 2009, the number of research projects which involve external collaboration has increased from 25 percent to around 60 percent.
Speaking at the companys 19th annual shareholder meeting, the giant retailers leader mentioned creating an anytime/anywhere relationship with its customers that will allow us to serve them better than any other retailer." He believes the company will continue to be the healthiest and best-positioned global retailer.
The program will pair the newly named companys power brands with select start-ups to not only accelerate and scale existing mobile innovations, but also incubate brand new mobile ventures, each in just 90 days.
One will assume a number of IBO routes from the other in order to continue growing its national DSD distribution network; meanwhile, the other will receive access to that distribution network with expanded opportunity as a key partner brand.
