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Corporate Governance

  • Lessons in Brand Advocacy and Social Growth from T-Mobile

    With consumers switching brands more often than ever before, the rules of customer engagement have changed for marketing, sales and customer service across all industries. As a consequence, driving brand advocacy has become the No. 1 priority. T-Mobile gets it. Using a three-step approach, the company touts 4.9 million social fans and the fastest response time across all industries on Facebook, 55 minutes to be exact.

  • TABS Forms Dedicated Walmart Analytics Team

    The insights gained are expected to benefit Walmart and consumer products manufacturers and further contributes to the firm's mission to simplify and improve the way analytics is conducted within the industry.

  • Dont Forget About Tech

    CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

  • Ben & Jerry's: Quality From Cow to Cone

    To ensure consistent product quality for every pint of super-premium ice cream produced, Ben & Jerry's needed a new way to collect and analyze the vital data of its products.

  • ScottsMiracle-Gro: A Business in Transformation

    ScottsMiracle-Gro shares how and why it merged process transformation and IT groups together into a single organization, called Business Transformation. Plus, look inside the company's unique approach to developing high-performing leaders, managers and associates.

  • Quite the Spread

    Jif reveals new Jif Whips Peanut Butter Spreads and Jif Almond and Cashew Butters.

  • P&G CEO Reveals Performance Boost Plans

    Over the past year, P&G has met or exceeded its key financial commitments. The company returned $12.5 billion in cash to shareowners, but A.G. Lafley thinks that the company can do better: We have taken a hard look at what we need to do and how we need to change to perform better."

  • More Hostess Favorites Hit Shelves Nationwide

    Just three months after its iconic treats officially returned, Hostess is bringing back more varieties of its beloved snack cakes.
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