Through Project K, Kellogg is strengthening its existing business in core markets, increasing growth in developing and emerging markets, and driving increased value-added innovation.
Demand-driven value networks have evolved from a traditional supply-driven conceptual design and, as a result of the global marketplace, have become more sophisticated by synchronizing demand and supply.
Heinz names Eduardo Luz as president of its North America division, shaking up management for the second time after Berkshire Hathaway Inc. and 3G Capital took over.
BLACK+DECKER will launch new products and marketing campaigns to modernize the brand, as well as engage with its customers through a strong home-living experience.
As 2014 begins, Mintel identifies four trends that are set to hit the American consumer market, examines the areas of commercial opportunity for brands and predicts what consumers will be buying this year.
Godiva wanted a social media agency that had experience in the food and hospitality industry to help it establish a reputable social presence in the UK.
