The rise of the Internet of Things (IoT) has brought with it increased focus on "connected products. The new IDC PlanScape emphasizes the critical role of connected products in after-sales service transformation.
A series of projects to understand and help overcome the barriers for women in cocoa farming communities in Cte d'Ivoire has been launched by Cargill, Kellogg and ASDA.
For the first time since becoming part of Mars Petcare in August 2014, IAMS Brand has released a new creative campaign with a long-form 75-second film that showcases the emotional connection between a boy and his dog growing up together.