The hair care brand is expanding its use of tactile markings on its shampoo and conditioner bottles, and launched a new Alexa skill to further its efforts of making hair care easier for consumers with low to no vision.
The newly reimagined Path to Purchase Expo has announced another game-changing feature to its experience: a co-located Consumer Goods Sales & Marketing Summit.
EnsembleIQ next month will unite two of its well-known industry events next month when the 16th annual Consumer Goods Sales & Marketing Summit will be staged alongside the 28th annual Path to Purchase Expo.
The suite enables manufacturers, retailers and other businesses to integrate critical data, business networks and supply chain processes while capitalizing on the benefits of technologies.
In the post-digital era, hyper-personalized, instantaneous digital experiences will increasingly provide competitive advantage for consumer goods brands looking to deliver relevance at scale.
The digital native, hair color brand is planning to franchise and aggressively expand its brick-and-mortar Madison Reed Color Bars under a new joint venture with Ann Arbor, MI-based consulting firm Franworth.
A college course helped set Stephen Bettencourt on a path to his current career. In his undergraduate program, a marketing research class really resonated with him.
