The Coca-Cola Company shared details on how its Wabi digital ecosystem is improving its relationships with both retailers and its bottling partners, as well as provide valuable consumer insights.
Because of increased demand, it’s important brands understand what makes subscriptions attractive to consumers and how to deliver a superior experience.
Procter & Gamble is piloting a paper bottle for its Lenor fabric care brand, joining the contingent of consumer goods brands eschewing plastic for a new packaging innovation.
Founded in 2004, Wabion provides consulting and implementation services for Google Cloud Platform and Google Workspace solution, including integration, development, licensing and training.