Corporate Governance

While all consumer goods companies are challenged by the last mile, few are taking their ambitions as high as Amazon.

Effecting real change without greenwashing is a harder task for CPGs bogged down by legacy processes, with some research indicating that many firms will fall short of their goals.  

How can CPGs better navigate out-of-stock hurdles with a proactive backorder strategy? Gartner shares a few tips for chief supply chain officers in order to improve digital commerce planning and capabilities.

The potential for leveraging first-party data abounds, so we checked in with some of the leading consumer goods companies to learn their strategies.

CPGs are using DTC to help track the consumer journey, to gain a more definable 360-degree view of the who, what, when, where, and why of customer acquisition, sales, and retention. Learn more.

Today's consumers are demanding more personalized digital experiences, but are increasingly reluctant to share the data that enables such experiences. Healthcare company Haleon has found a unique way to navigate this challenge.

Café 11 is a Web3 initiative that taps into the NFT community. Learn how the brand is leveraging this new membership program.

It’s been another busy, challenging year for the consumer goods industry. Can we expect more of the same in 2023? Learn some of the predictions and strategic areas of focus in the upcoming months.