Amidst currency wars and defaulting nations, there are more opportunities than ever for creative brands to deliver on changing consumer needs. Trendwatching.com identifies 11 crucial consumer trends for 2011, including Urbanomics, Online Status Symbols and Owner-Less. Here is an excerpt from this fun and informative report.
The transaction makes PepsiCo the largest food-and-beverage business in Russia and strengthens its position in fast-growing Eastern European and Central Asian markets.
CEOs from 400 global consumer goods manufacturers and retailers join together to launch initiatives to halt deforestation practices and phase out climate-damaging refrigerants.
crop management system will enable PepsiCo's farmers to monitor, manage and reduce water use and carbon emissions, while also maximizing potential yield and quality.
