Strategy

Five years ago, Kellogg Company and its agency, Leo Burnett Worldwide, devised the Special K Challenge diet plan, which boosted Special K to become the company's No. 1 brand with an estimated $500 million in global sales.

Procter & Gamble Co. (P&G) sold its Sure deodorant brand to Innovative Brands, the same company that bought Pert shampoo from the company earlier this year.

Last month, Nestl FoodServices North America announced the groundbreaking of its new Culinary Innovation Center in Solon, Ohio, which will encompass 67,300 square feet, comprised of a basement, two floors and the provision for a future third floor.

At a recent shareholders meeting, P&G President and Chief Executive A. G. Lafley said, "We are now focused on delivering a full decade of industry-leading top and bottom line growth.

Kara Romanow catches up with Marc Brown, VP and CIO of Del Monte Foods, to get his perspective on the challenges of managing a growing crosscategory product portfolio, as well as some best practices for handling mergers and acquisitions.

What's driving CEO turnover in the consumer goods market?

Wal-Mart Stores Inc. recently announced that it will bring another 500 stores and clubs online with its RFID initiative by the end of this fiscal year, bringing the total number of its retail loccations using the technology to more than 1,000.

Kimberly-Clark, Kraft, Hershey and Others Share Product and Process Innovation Strategies