Strategy

In a recent survey commissioned by Sara Lee Food & Beverage, 73 percent of consumers incorrectly identified their bread as 100 percent whole wheat when it actually has similar nutritional make-up to traditional white bread.

Nestl employs close to 250,000 people and maintains factories or operations in almost every country in the world.

Benefit Cosmetics, a subsidiary of Louis Vuitton Moet Hennessy, is the third best-selling makeup brand in the United Kingdom, a top-seller in the United States and Japan, and has plans to expand into China in the near future.

Director, Customer Intelligence, Coca-Cola Bottlers' Sales & Services

By the time you read this, academy award nominations have been announced or the announcement is only a few days away.

Pepsi-Cola North America leverages Avista Decision Support Services (Avista DSS) by Marketing Management Analytics Inc. (MMA) to help maximize the return on its marketing investments.

Building a strong cross-functional S&OP process in the consumer products market

SAP shares its perspective on the consumer goods market