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Strategy

  • Bud Light and NHL Renew Marketing Agreement

    Anheuser-Busch Inc.'s Bud Light remains the official beer of the NHL through the 2010 and 2011 seasons.
  • Smucker Adds P&G's Folgers into Product Mix

    J.M. Smucker Company President and Co-CEO Richard Smucker believes that coffee is the most perfect complement to breakfast and dessert -- two areas that his company knows a lot about. So why not add an iconic brand that has 150 years of history? The equation seems to add up to a perfect fit. Read on to find out how much the merger between Procter & Gamble's Folgers business and Smucker is expected to earn by fiscal year 2009.
  • Tyson Pulls 'No Antibiotics' Ads and Labels

    Tyson says it will "voluntarily withdraw" ads and labels claiming poultry without antibiotics to avoid misleading consumers.
  • Terra Technology Appoints New Supply Chain VP

    Former Campbell Soup executive, Michael Mastroianni, joins Terra Technology to support growing interest in multi-enterprise demand sensing and inventory optimization solutions.
  • Altria Looks to Grow Non-Cigarette Tobacco Business

    Altria Group tells shareholders it seeks to grow non-cigarette tobacco business based on consumer insights.
  • Update: InBev/Anheuser-Busch Deal Gives the Media a Buzz

    Speculationwas everywhere about whether or not Belgium brewer InBev will make an offer to buyout St. Louis native Anheuser-Busch. Now the much-anticipated bid is making headlines as Anheuser-Busch confirmed a $46 billion buyout offer by InBev on Wednesday, June 11. Read on to see what the public is saying, from analysts to avid beer-drinkers, about the possible merger.
  • Wal-Mart Concentrates on Sustainability With Detergent

    More than 4,000 Wal-Mart stores across the nation have transitioned to concentrated liquid laundry detergent, saving significant amounts of natural resources.
  • AMR Research Identifies Best Supply Chain in 2008

    AMR Research says consumer goods manufacturers, including Procter & Gamble, Anheuser-Busch and Nike, among others, exhibited superior supply chain capabilities and performance for 2008.
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