Strategy

The Campbell Soup Company's wellness advancement includes several innovations planned for the 2010 soup season.

Since bakeries require production before orders are confirmed, Warburtons was challenged to find an accurate forecasting solution to improve its planning.

Brown-Forman expands its product line and global market distribution, while reducing inventories and maintaining excellent customer service.

Jim Shannon of Accenture identifies six key measures that consumer products companies should adopt in their quest to become demand driven.

The restructuring program will focus on Avon's global supply chain operations.

For more than 20 years, Starbucks has been working on patent pending technology to bring instant coffee to its consumers.

Kraft Foods' SVP Customer Service and Logistics Philippe Lambotte details the company's latest logistics strategy, which, live since late 2007, helps to cut costs, boost customer service and support sustainability.

Coca-Cola recently announced its commitment to invest $2 billion in China over the next three years in new plant and distribution infrastructure, sales and marketing, and R&D.