Strategy

Jim Shannon of Accenture identifies six key measures that consumer products companies should adopt in their quest to become demand driven.

The restructuring program will focus on Avon's global supply chain operations.

For more than 20 years, Starbucks has been working on patent pending technology to bring instant coffee to its consumers.

Kraft Foods' SVP Customer Service and Logistics Philippe Lambotte details the company's latest logistics strategy, which, live since late 2007, helps to cut costs, boost customer service and support sustainability.

Coca-Cola recently announced its commitment to invest $2 billion in China over the next three years in new plant and distribution infrastructure, sales and marketing, and R&D.

To support the growth of new-to-world products with uncertain demand, R.J. Reynolds realized it could not rest on its laurels, and an innovative approach to the supply chain would have to be developed.

CGT Executive Editor Kara Romanow gets McCreery's take on the factors and practices that are preventing efficiency between retailer and manufacturer collaboration, and how to create better synergies.

The new agreement is expected to give Pepsi an immediate boost in the fast-growing energy drink category.