Strategy

Ocean Spray Creates a Healthy Marketing Plan

To helpevaluate how marketing investments are performing, Ocean Spray adopts asuccessful insight-based methodology enabled by a software-as-a-serviceplatform.
Georgia-Pacific Implements Supply Chain Visibility Suite

The solution is expected to reduce Georgia-Pacific's sourcing cycle time and leakages in procurement spend through better monitoring, compliance and governance mechanisms.
Pinnacle Buys Birds Eye for $1.3B

The combination creates a leader in both the frozen and shelf stable business segments.
Tyson Names New Chief Executives

Existing company executives will fill the roles of president and chief executive officer as well as chief operating officer.
Campbell's Consumer Insights Prompt Web Site Overhaul

Catering to major shifts in consumer eating habits, the new Web site features more than 3,000 recipes and more than 500 new photos.
Panasonic Partners for New Product Innovation

IBM and Dassault Systemes are helping Panasonic in the digital development of product design plans.
Coca-Cola Unifies Global Juice Portfolio

The company reveals a new visual identity for key brands in its extensive family of juice beverages.
Smart Balance to Develop Bestlife Branded Products

The brand is a new venture between Smart Balance and Bob Greene, Oprah's personal trainer and creator of the Best Life healthy lifestyle program.

Creating Marketplace Disruption