Skip to main content

Strategy

  • L'Occitane Growth Prompts Operational Change

    The manufacturer of skincare, body care, fragrance and hair care products selects an Apriso solution for manufacturing operations management and to help manage its strong growth.

  • Unilever Announces Reorganization to Further Drive Growth

    The new structure is expected to allow for a more efficient rollout of increasingly bigger and more scalable innovations, and the optimization of resources behind strategic priorities.

  • Phillips-Van Heusen Changes Name

    The new name reflects the companys evolution to a global branded lifestyle and apparel company led by Calvin Klein and Tommy Hilfiger.

  • McCormick to Acquire Kamis

    With the addition of Kohinoor in India and Kamis in Poland, the company expects its percentage of sales from emerging markets to exceed 12 percent in 2012.

  • Unilever Makes Mobile its Key Marketing Strategy

    The consumer goods giant plans for mobile marketing primacy by 2020 in a strategy that includes covering mobile data charges for those interacting with its brands.

  • Trade Promotion Optimization: Cognizant's Perspective

    If trade promotion optimization is such a compelling idea, why isnt everyone doing it? In Cognizants view, companies need to bridge the capability chasm between Trade Promotion Management and true Trade Promotion Optimization to move to the next level of performance improvement...

  • P&G Shares Diaper Making Secrets

    P&G will make its advanced digital design tool available at no cost to American small and mid-sized manufacturers. The commitment is part of a new national effort among industry, universities and the federal government to create high-quality manufacturing jobs and enhance global competitiveness.

  • Monitoring and Measuring Social Media with Downstream Data

    What do Facebook, LinkedIn, Groupon and Twitter all have in common? They are part of the growing social network phenomena that is permanently changing the way the world communicates...
X
This ad will auto-close in 10 seconds