Strategy

Just like in the movies, the use of virtual reality to conduct market research is fast becoming a common practice among consumer product manufacturers and retailers. P&G first began using virtual reality tools in 1997. Today, its virtual solutions program delivers actionable consumer and shopper insights at a fraction of the cost and time spent on traditional market research methods.

The current economic downturn has hit retail and consumer products companies particularly hard, and closely managing margin in today's environment can be a matter of life or death. Read on to find out how Solo Cup Company streamlined the end-to-end product lifecycle to tackle these market pressures head on.