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Strategy

  • Consumers Expect Another Economic Downturn

    The majority of households report worsened finances and anticipate a rising unemployment rate during the year ahead. The sinking economy has made consumers more defensive, favoring spending cutbacks rather using savings or debt.
  • Dole Adopts Collaborative Data Collection

    The largest producer and marketer of high-quality fresh fruit and fresh vegetables in the world creating a fluid, collaborative data collection process that improves tax department control
  • Seventh Generation Adds New CMO

    Joey Bergstein comes to Seventh Generation from Diageo, a premium spirits company, where he was Senior Vice President of Global Rum.

  • Unilever Finds Buyer for Two Brands

    The divestiture is required by the US DOJ in conjunction with Unilevers $3.7 billion acquisition of the Alberto Culver Company, which was completed on May 10, 2011.
  • Kellogg Enriches Customer Engagement Initiatives

    With a long history of innovation and some of the most trusted global brands, Kellogg has developed a vast consumer following. Now, new marketing solutions will help Kellogg establish even deeper relationships with consumers and engage them on a one-to-one basis across a variety of channels.
  • Goettler Distributing Selects Route Accounting System

    The beer distributor updates its direct store delivery technology to increase efficiency through real-time data transmission.

  • Electrolux Acquires Chilean Appliance Company CTI

    The acquisition makes Electrolux the largest supplier of appliances in Chile and Argentina.

  • Is Walmart Losing its Grip on Shoppers?

    An overwhelming majority of Walmart shoppers no longer believe that it has the lowest prices. While the world's largest retailer is certainly not going to disappear, it seems to no longer dominate the U.S. retail landscape. Should consumer product companies re-evaluate the way they do business with Walmart?
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