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Strategy

  • General Mills Reveals Brand New Innovation Process

    The General Mills Worldwide Innovation Network shares key insights of its X3 Process, a new approach developed to provide a step-by-step roadmap for the company's open innovation projects. Why share? General Mills anticipates others will find success using the non-linear approach to guide innovation efforts as well.

  • Dole Continues to Develop Sourcing Strategy

    With network optimization as the goal, Transplace recommends strategic assignment of carriers to all of the lanes within the Doles North American freight network.

  • Deckers Outdoor Grows Online Conversions

    Deckers recognized an immediate increase in customer engagement upon switching to Demandware, including a 14 percent increase in conversion on UGGAustralia.com in the first week.

  • Amazon.com May Open Brick and Mortar Stores

    Analysts say the move may be inspired by the success of Apple Inc., which has hundreds of its own stores to show off interactive gadgets and accessories.

  • Former Diageo Exec Joins Heinz as CPO

    The former Diageo head of global procurement, John Dickson, is to become chief procurement officer at H.J. Heinz.

  • Walmart Unveils Private Label Packaging Icon

    A year after pledging to develop a front-of-pack label that would give its customers an easier way to identify healthier food, Walmart unveils the Great For You icon.

  • 10 Predictions for Brand-Oriented Manufacturers

    What will 2012 hold for Brand-Oriented Value Chain manufacturing supply chain organizations? How about intelligent innovation, Big Data dilemmas and social business, to name a few? Find out what other expectations IDC Manufacturing Insights has for consumer goods manufacturers in areas like supply chain, PLM, operations technology, IT, and more.

  • Are you in for a First-Quarter, Trade Promotion Surprise?

    CPG is even more dependent upon trade spending than ever before.Trade promotion spending for a typical consumer brand can be 15 percent to 20 percent of sales revenue, depending upon the category. For some CPG manufacturers, the first-quarter is full of trade promotion surprises. Are you in for a surprise?
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