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Strategy

  • SC Johnson Introduces Low-Waste Cleaners

    The expansion builds on SC Johnson's Windex Mini concentrated refill pilot, launched in July 2011, which aimed to create dialogue and engage consumers.

  • P&G to Cut Non-Manufacturing Jobs

    In total, P&G aims to trim $10 billion of costs, including $1 billion in marketing costs and $3 billion in overhead costs.

  • Columbia Sportswear Expands Global E-Commerce

    PFSweb was selected to provide multiple direct-to-consumer services for the Columbia and Sorel sites.

  • Problem Solving: WD-40 Creates a New Branded Category Solution

    Very few brands will ever match the popularity and consumer loyalty of WD-40 Multi Use Product. Silence a squeaky door hinge? Check. Clean crayon from walls? Yes. Dissolve rust from metal surfaces? Unfortunately, not as much as some end users need and want.

  • Walmart Leads Top 50 Retail List, Amazon.com Rises Fast

    There were several big shifts, but Walmart maintains its No. 1 position on Interbrand's U.S. Most Valuable Retail Brands list for 2012 by a huge margin. Meanwhile, Amazon.com, which increased its brand value by 32 percent, is the largest riser on this year's list.

  • Consistency is Key: Herbalife Streamlines PLM

    With record sales of $2.7 billion in 2010, Herbalife Ltd. is a fast-growing global nutrition company. But with growth comes complexity. By 2007, the time had come for Herbalife to implement a PLM solution that would establish a single source of the truth for product information.

  • New Products: Here We Come!

    CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue

  • Brown-Forman Puts Innovation in a Bottle

    Jack Daniel's Tennessee Honey, Southern Comfort Fiery Pepper, Finlandia's flavored vodkas...the liquor category has never looked or tasted so good thanks in part to Brown-Forman Corporation, which put innovation front and center in its long-term growth strategy.
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