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Strategy

  • The Evolution of Sales & Marketing Planning

    Marketing, pricing and trade promotion activities are critical to the success of consumer products companies. The stakes are high as companies spend billions of dollars trying to grow their business. Those who can better understand, plan and predict are winning, those who cant move toward extinction.

  • Sunny Delight Reduces Fuel Costs and Emissions

    Sunny Delight uses clean energy trucks to reduce fuel costs and emissions with a third-party logistics company.

  • Darice Enhances Warehouse and Distribution Management

    Though Darice is a family operation, the company is a major global competitor with a wide variety of products and capabilities. The company gained the flexibility to manage changes in its fulfillment processes and streamline operations by leveraging Manhattan SCALE.

  • Unilever Partners for Sustainable Growth Strategy

    Unilever signs its thirtieth strategic supplier partnership to support the company's sustainable growth ambitions.

  • Diamond Gains CEO from Hostess, Kraft, P&G

    Brian J. Driscoll brings extensive operations leadership in from companies like Procter & Gamble, Kraft Foods, Nestl and most recently, Hostess.

  • GS1 US and GS1 Germany Announce Joint Venture

    The venture of 1SYNC and SA2 Worldsync together provide product data synchronization services and solutions to more than 15,000 businesses, directly or indirectly, in more than 40 countries.

  • Tips for Driving More Value with Innovation

    Todays consumer packaged goods companies face extreme demands on innovation and market responsiveness, but they must also quickly navigate a tangled web of product compliance mandates in order to protect profitability. Here, two industry experts share their proven tips for improving the velocity of value creation within your organization.

  • IBM to Acquire Tealeaf Technology

    With this agreement, IBM extends its Smarter Commerce initiative by adding qualitative analytics capabilities that aim to provide real-time and automated insights into online customer buying experiences across online and mobile devices.

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